Sabeer Ibrahim

Running a retail business in a competitive market means constant pressure to hire well, train fast, and keep operations tight - and most of that knowledge lives in people's heads, not playbooks. This 1:1 session gives you direct access to two decades of hands-on hypermarket and retail operations experience, focused entirely on your specific bottlenecks. Whether you're struggling to build a reliable hiring pipeline, standardize store-level execution, or figure out why customer experience isn't landing the way it should, you'll walk away with a clear, practical action plan rather than generic advice.

Expect a working session, not a lecture. You'll talk through what's actually happening on your sales floor or in your hiring funnel, and get specific recommendations on training structure, staffing strategy, SOP design, or operational fixes you can start implementing immediately. The goal is momentum: leaving the call knowing exactly what to change first and why it matters.

Who is Sabeer Ibrahim?

Sabeer has spent over 20 years inside the retail industry, much of it solving the same problem from different angles: how do you build a workforce that's actually ready for the sales floor, and how do you keep store operations running at a standard customers can feel? That question eventually became Amset Academy, where Sabeer now runs training, recruitment, and operational consulting for retail businesses across the GCC region - built on the belief that every individual deserves a clear career path, and every retail business deserves a workforce that can deliver on it.
What sets Sabeer apart is the breadth of the lens: he's not just a trainer or just a recruiter, but someone who has worked across hiring, store setup, SOP development, customer experience auditing, and workforce development as connected parts of the same system. That systems view is what he brings into every 1:1 - helping retail founders and operators see where the real leverage point is, rather than chasing symptoms.